Content Creator

Job Title: Content Creator

Location: Lagos, Nigeria

Job Purpose/Summary

The role holder would be responsible for producing marketing content to advertise for Purple Star Consulting Limited’s products and services, write blog-post about industry related topics and promote the company’s content on social media.

To write and publish various pieces for Purple Star Consulting Limited.

Key Functions/Responsibilities

• Develop a content strategy or improve the existing ones to create engaging online experiences
• Keep track of content performance by utilizing appropriate tools and carrying out data analysis
• Troubleshooting and optimizing content based on the analysis results and the latest editorial and marketing trends
• Contributing to planning and development of valuable and usable content by implementing content strategy methodologies
• Closely collaborate with our core business teams, business development teams, , marketing teams, product, and sales teams to ensure alignment with Purple Star consulting’s business strategies
• Regularly report to the Team Lead, Brand Communications on the progress of ongoing activities and projects and present ideas for improvement
• Writing, reviewing, editing, and updating content for Purple Star Consulting Limited’s websites, blogs, marketing materials, and similar platforms.
• Conducting research and interviews to learn more about current trends, developments, and perceptions about selected and approved subject matter, and then contextualizing your findings.
• Assisting the creative team with the design of promotional materials.
• Using social media to engage clients, respond to questions or complaints, and to promote Purple Star consulting Limited’s initiatives as approved by the Management of the Business
• Collaborating with internal departments to establish campaign objectives, complete tasks, and identify and solve problems.
• Monitoring social media and company website metrics.
• Suggesting new ways to promote company offerings and to reach consumers.
• Staying abreast of Company and wider industry/cross-industry content design trends and best practices; share this knowledge with the wider Company team and creative agency partners as appropriate.
• Creating awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
• Creating content that would resonate Purple Star Consulting Limited target audience and marketing goals and objectives.
• Prioritizing and scheduling work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.

Qualifications

Required

• First Degree in English, Business Administration, Marketing, Communications, Public Relations, or any related field.
• 5+ years of experience in content, editorial, marketing, journalism, or related field
• 2+ years as graphics designer in agency, company or media.
• Experience writing SEO optimized content.
• A clear understanding of data analysis, platforms, and tools
• Ability to write, edit, and produce content, as well as brainstorm and present ideas
• Capacity to stay consistent with the brand’s style and tone of voice
• Outstanding communication, analytical, and reporting skills
• Excellent research, organizational, and time management skills.
• Strong listening and communication skills.
• The capacity to work independently and collaboratively.
• Ability to work efficiently without compromising quality or accuracy

Desirable

• Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
• Excellent Design Software skills specially Adobe design suite: InDesign, Photoshop, Illustrator